UBS has launched the cinematic campaign ‘Crafted for You’ as part of its global brand initiative ‘Banking is our Craft,’ featuring emotional narratives around financial planning and legacy. Directed by Edu Grau, the campaign aims to resonate with clients worldwide, showcasing authentic stories from diverse regions. Dr. Winfried Daun emphasizes the importance of creative collaboration and the campaign's alignment with UBS's vision of elevating banking to an art form.
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